The Precedent

How do industry standards come to be?

Lauren Ludwig , Editor-In-Chief April 13, 2022

Industry standards are the socially accepted standards for products and services and dictate what is and is not acceptable. Name Brands, such as Chick-Fil-A, Sephora, and Gucci, are what is popular with...

Influencer marketing is a form of social media marketing involving celebrities to endorse their products. Instagram took the lead in the preferred media app for businesses.

Influencers making extra cash on the side

Derek Fernandez, A&E Editor April 13, 2022

It is not an alien concept that once you have obtained a certain amount of fame, you have an influence on where people spend their money. The term influencer came from this philosophy; whatever the public...

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