The newly popular Dutch Brothers that originated in Grants Pass, Oregon has taken over the lives of many East Valley residents here in Arizona.

Many obsess over their rebels, coffee, freezes, and monthly stickers. From Perry High School, the nearest Dutch Bros. is about 9.4 miles away in Downtown Gilbert.

With this being said, many teens wake up earlier to show up to school with Dutch Bros, or rush to the lines after school to fulfill their Dutch Bros. needs.

Having a Dutch Bros. in this area will be a hot commodity to the community by increasing their sales and offering a nearby location for local community members to attend, but how far are they willing to go for their business?   

With the new arrival of Dutch Bros. on Val Vista road off the 202, it is inevitable that teens and adults in the vicinity will surge the area, causing long lines and busy roads.

The 202 freeway is less than half a mile south from the soon-to-be Dutch Bros. if the drive-thru line reaches the exit of the freeway on Val Vista due to everyone’s Dutch Bros. cravings there will be traffic jams down Val Vista road which has the potential to block people from getting off the 202 freeway causing safety and time consuming issues.

Having this addition to the community will spark a coffee morning thrill in the people to receive their daily needs of coffee and sugary drinks. However, if many feel the same way it will create traffic delays causing everyone to have a postponed morning.

To decrease the chances of the daily traffic jams, Dutch Bros. needs to make accommodations to their building style. The location in Downtown Gilbert is very small with very a short drive-thru lane that overflows on to Gilbert road causing traffic for people who are not in line.

For the new location on Val Vista, the Dutch Bros. owners and operators should increase the size of their parking lot and include a drive-thru lane that wraps around the building to decrease the chances of unfortunate traffic jams.