Companies and students have gotten their start on campus and Kindred Goods Co. is no different. Junior Beecher Halladay, created his own graphic design company along with his older brother, Truman Halladay. The company sells a variety of t-shirt designs.

Kindred’s main logo is a square knot, “the most basic of knots, yet the strongest,” according to Halladay. He claims that the logo has a meaning behind it. “Truman and I believe that together, we can do lots of really cool things. I’m one rope, Truman is the other, kindred itself is the knot.”  

Despite being established in 1998, Kindred’s first t-shirt hit the presses in October of 2013. Halladay elaborated on the company’s inspiration, “[Truman and I] both have creative abilities, we both have been complimented on our style. We enjoy and share clothes, [and] thought we could design our own.”

The expanding company started out small by taking graphic design classes here at school and printing shirts through a neighbor. Kindred Goods Co. now has four different shirts available and has sold more than 200 of them. Halladay has made sales in Utah, California, Kansas, Tennessee, Idaho, and some in New Zealand.

The company’s popularity has been expanding from its genesis of Gilbert, Arizona and has since gained the support of entrepreneurs like himself. He adds, “I’ve had upcoming rappers send Kindred direct messages [on twitter] and they will ask me if they can represent my products.”

His mother, Gina Halladay, adds on her son’s success, “Beech and his older brother Truman had a good vision for their business.” She continued, “He carried on with what he and his brother started and continued after Truman moved to New Zealand for two years on a Mormon Mission.”

Students have been spotted wearing Kindred Goods Co. on campus. Junior Braden Archinuk has just been one of the many. “I am definitely a fan. It’s good products with very sick t-shirts.” Archinuk continued, “It’s very original.”

The future plans for the company are hopeful. Halladay states, “the dream is for it to get big. That’s the plan, but it’s not essential for our success, but I mean if it gets huge that will be sweet.”

In the meantime, Halladay will keep trying to get Kindred Goods Co. name out in public. “We have fall and winter clothes coming out soon, close to the end of the year. There will be hats, beanies, hoodies, and t-shirts. New designs, everything.”