“There’s been an awakening,” whispers a recent trailer for Episode VII of the “Star Wars” saga. “Have you felt it?”

Any customer pacing the aisles of the neighboring retail store would have to nod in the affirmative.

Fans can start their day beneath a Darth Vader showerhead–“it’s like Darth Vader is crying with me,” reads a five-star Amazon review–then apply their choice of Dark or Light Side lipstick and mascara. Breakfast is a bowl of “Star Wars” Lucky Charms and fresh-pressed Death Star waffles, chowed down before a glance at their Kylo Ren wristwatch shoves them out the door. That is just one possible beginning to a “Star Wars” day–or, rather, a “Star Wars” lifestyle.

“When you see [‘Star Wars’] when you’re three or four…it’s just part of your childhood,” says math teacher Thomas Rothery. “There were so many toys and accessories that just went with ‘Star Wars’ that it was part of your life. It’s hard to escape something like that when it was just so visible everywhere.”

Taken in total, the Disney machine has been coordinating a full-on assault to promote “The Force Awakens.” Those efforts have already paid off in over $50 million worth of tickets sold before the film hits theatres–a new box office record for pre-release sales.  

“So excited” were the two words history teacher Jason Myers kept repeating to describe his attitude towards the new film. “Got my tickets already, we’re going to wait in line, the whole family. It’s going to be so fun.”

“Star Wars” is in the blood for Myers. When he was six months-old, his parents went to see the original film in the theater–and without a sitter, their baby came along. Seeing “Star Wars” was a formative experience for Myers and Rothery, one they share with other children of ‘77.  

“I cannot say enough about what George was able to do with that first movie, let alone the next ones,” director J.J Abrams said in an interview with Wired. “He was able to create a world that clearly went so far beyond the boundaries of what we were seeing and hearing.”

To a remarkable extent, Abrams and his contemporaries have remade Hollywood in the image of “Star Wars.” The endless stream of sleek action blockbusters, with sci-fi plots and top-notch special effects, is the saga’s most permanent legacy. Now, the influence is working the other way: with a schedule of releases that ensures a new “Star Wars” every year until 2019, Lucasfilm is starting to resemble Marvel Studios. Some may start proclaiming “Star Wars” fatigue as soon as they hear that stat, but it is welcome news for fans who have gone without a new movie for over a decade.   

“I’m down; I’ll go see a ‘Star Wars’ movie every year,” Myers said. If superhero movies can keep audiences entertained year after year, he argues, why not “Star Wars”?   

For the faithful, the galaxy far far away is wide enough to keep the magic alive.

“I always ask myself, ‘okay what’s going to make this one new?’” Rothery says. “What new environment are you going to see that you didn’t see before? What unusual thing is next?”